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Advertising is a form of marketing communication used to persuade an audience to take or continue some action usually with respect to a commercial offering or political or ideological support. The goal of commercial advertisers is to generate increased consumption of their products or services through branding which involves connecting a product name or image with certain qualities in the minds of consumers.

How it all began Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s most significantly with the campaigns of Edward Bernays which is often considered the founder of modern Madison Avenue advertising.
In 2010 spending on advertising was estimated at 143 billion in the United States and 467 billion worldwide.

The goal of digital tablet hardness tester advertising can be explained using the model of Clow and Baack as it clarifies the objectives of an advertising campaign and for each individual advertisement. The model postulates six steps a buyer moves through when making a purchase

Awareness
Knowledge
Liking
Preference
Conviction
Purchase

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